PANACEO as a guest at the BHAK/BHAS Villach: Knowledge transfer for the next generation

The BHAK/BHAS Villach enjoyed an exciting lecture by Sarah Lehnert, Head of Marketing: The focus was on customer orientation and sales, complemented by exciting insights into the world of PANACEO. The students were given a practical insight into how an innovative healthcare company like PANACEO works - from product development and the various sales channels to advertising measures and the organisational structure.

Intestinal health: an issue that affects everyone

Imparting knowledge on the topic of intestinal health was a central part of the presentation. Particular emphasis was placed on showing the young students how important a healthy gut is for general well-being and how PANACEO products can support this. The students' interest showed that the next generation is also increasingly focussing on the importance of prevention and health.

Insight into the corporate world

The presentation offered the students not only information about PANACEO's product world, but also practical insights into various business areas:

• Distribution channels: How PANACEO successfully markets its products nationally and internationally.
• Organisational structure: How PANACEO is organised as an international family business.
• Advertising measures: How PANACEO effectively communicates the topics of health and prevention.

Specific practical examples were used to illustrate how customer-orientation is practised in day-to-day business and why it is a key to success.

PANACEO's commitment to the younger generation

This presentation is another example of how PANACEO is actively involved in dialogue with young people. The students of the BHAK/BHAS Villach had the opportunity to ask questions and gain valuable insights into the practice. At the same time, PANACEO benefited from the fresh perspectives and suggestions of the younger generation.

A step towards the future

PANACEO sees it as part of its responsibility not only to promote people's health, but also to support knowledge and education. The visit to the BHAK/BHAS Villach emphasises this commitment and strengthens the link between the company and the school.

Many thanks to the BHAK/BHAS Villach, especially Carina Maier, teacher of the 2nd BHAS, for the invitation and the interested students for their active participation and inspiring exchange.